SI: Inaugural Prospects Cup Youth Event Resonates with Christian Pulisic
NEW YORK CITY – For being on the mind of every U.S. soccer follower with a pulse, Christian Pulisic hasn’t gone out of his way to promote himself. The commercial nature of today’s game practically requires that sponsors circle around the next big thing, but in the year of Pulisic’s rise he hasn’t lent his name to many products, appeared in any commercials or found his face on any cereal boxes. Most would say that’s a good sign: Too much exposure, too quickly, can be a disaster.
Slowly but surely, though, Pulisic is emerging in commercial circles. In June he signed an autograph and memorabilia deal with with Panini America. And on Tuesday he lent his promotional presence to a cause he says is dear to his heart: Youth soccer.